Developing thought leaders • Leveraging physical and intangible assets’ value

• Harnessing resources smarter and more efficiently

• Seeing disruption — sometimes creating it— and acting accordingly

11 minutes; Includes timestamps for topic selection

Upcoming AI & digital infrastructure Feature: How and why “projects” come together

2-minute version

The art of the story is really rich and complex, and I have to simplify it…

Intense integrated marketing: click + to expand

  • Often my best work has been in integrated marketing and special projects for clients, firms and institutions. For example, as ground zero for the early knowledge site for the Cox School, it has morphed over two decades but the content continues. (Note: The gambling Q&A was an offshoot of my earlier work, but the rest are all research profiles in my charge.)

  • Asked to craft the description and messaging of a VIP event, I conceived an entire marketing and promotion effort, on a shoestring budget. For Dallas Committee on Foreign Relations, my behind-and-in-front-of-the-scenes yielded rich and enduring positioning of the organization. Many others included reaped rewards, some yet to be determined. Seeds are planted.

  • I’m both an initiator, facilitator and integrator of bespoke outreach channels. I know how to leverage partnerships and relationships to their highest and best uses. I can play multiple parts in the script —weave into others’ networks and/or merge them with mine, when relevant.

  • This page refers to early thought leadership work and how my work with words integrated into all aspects of a business. See “Marketing History and Approach.”

  • Invigorate new potential. Enough said.

related Content tie ins:

Montana World Affairs council, march 24-27, 2025

  • • March 25 at Montana State University and for a distinguished speaker dinner series (Bozeman)

    • March 26 in Missoula at The Keep

    Link to preview.

  • March 24-25, 2025

    Bozeman Public Library

    Carroll College

    The women’s keynote session will be focused on select cutting-edge research, experiences and insight, and global initiatives of trailblazing and visionary women. When women understand how to create their own value, society and the global economy benefit. Most importantly, Jennifer will be showcasing what is possible, to help it become probable.
    Free and open to the public!

Backgrounder of ideas connected to both talks (4 minute clip of 25 minute video)

Backstory in bullets of “The Really Wild AI Ride” March DCEO magazine.

  • Two decades of analysis with the pioneers that launched the shale revolution in N. Texas;

  • Founder, editor and developer of an early knowledge research website site for a business school (SMUCox), translating academic research (2003-present);

  • Analyzing global infrastructure developments and financing large-scale projects with distinguished finance professor Andrew Chen; coauthor of numerous academic and policy publications;

  • Parsing shale and energy developments on crowdsourced investor sites, other Internet platforms and clients (2005-present);

  • Analyzed developments in land use, broadly (2022-present);

to the role of energy and the advancing of digital infrastructure, largely through the data center, the physical reality of the Internet, digital worlds and AI.

  • Attended Atlanta Fed “Big Data” conference (Oct 24) with AI themes;

So my work as a writer complements that with clients and institutions. But the applications are much broader, beyond the page. I presented countless versions to investor, business and university audiences in 2022-2024.

Below:

  • Generative AI video captures learnings from Fed Atlanta “Big Data”, Oct ‘24.

  • Women’s opportunities video discusses tech and entrepreneurship with Prof. Wendy Bradley, a brilliant digital economy expert.

research notes