Developing and advancing marketing strategy...
~public outreach ~strategic advisory roles ~partnership development ~bespoke communications
In the intersection of energy, technology, and resources
Perpetual R&D translates into cutting-edge work for clients (Dallas Fed 11/13/24)
Translating ideas
“Driven by intellectual curiosity, she operates in a left brain-right brain world. She is wildly creative but equally as passionate about unearthing data to confirm (or disprove) her ideas…
…It was important to keep things at a high level of sophistication and give readers the value that only she can deliver. She spent months doing research and interviews before fitting the puzzle pieces together. “I was turning myself inside out, trying to thread it all together in a coherent way, with so much to capture,” she says.
For firms, institutions, start ups and investment funds
• Strategic marketing and communications
• Partnerships development
• Executive, advisory and strategy roles
• Work with founders and executives
• Frontier tech and/or investor market development
Example Types of communications projects
Expert interviewing skills, 400+ academics, diplomats, CEOs, founders, executives, scientists
Strategic writing assignments
Speaker, moderator and curator of events or panels. (See About)
Advisory and participation (when relevant) for events
Productions and presentations
White papers for investors and new approaches
Strategic Roles with Impact: A case Study
From the late 90s onward, I worked between the CEO and executive-level CMO, essentially in a strategy and data analytics role in financial services products and national marketing. The products were complex, expensive and required considerable education to market and sell. Through R&D efforts, I helped creatively translate findings into product development, business strategy and successful integrated, marketing campaigns. This early thought leadership work was put uniquely into action through 2000-2010 in a large family-owned business that partnered with major insurers such as Allianz, Travelers and others. From of this knowledge, an evolving white paper that spanned ~20 years, was presented to the largest pension funds in the world. I still own domains specific to the work related to portfolio development. Since then, other domains have been collected.
A client utilized my full range of writing, strategy and communications skills across 2022-24.
Large-scale resources dev marketing
Strategic project-deal pioneering for long-lived assets, portfolios’ development, due diligence and the communications that accompany them. Details upon request. Natural capital work.
Expertise
